9/26/2023 0 Comments Who tv 13 mega dopplerAlthough it started as an experiment in 1936, the Farm Service Department quickly became a model for others in the radio broadcast industry.Įarly listeners to WHO Radio were tapping their feet to the Iowa Barn Dance Frolic, a local program of music and comedy on Saturday nights. Because 25% of all Grade A farmland was served by WHO’s extended signal, the station then established the country’s first farm news department. To better reach the needs of its far-reaching audience, the WHO Radio News Bureau was created, bringing a professionally-staffed, fully-equipped news department to the public in 1935. Mail was received from Maine and Louisiana, remarking how clearly the signal was received. The extension in power enabled WHO to reach the entire Middle West and far beyond. In 1933, WHO was granted an increase in its operating power to 50,000 watts, making it one of the few stations in the country with such a vast coverage area. Palmer, noted for his progressive thinking, purchased WHO Radio and plans were made for expansion. “WHO” was chosen by the company’s manager in response to inquiries of “Who is this?” and “Who are we listening to?” In 1930, Colonel B. Eventually, the station was asked to choose call letters. WHO was originally owned by the Bankers Life of Des Moines when radio was still considered novel, with stations broadcasting without individual identification. One striving for continued quality and responsibility in its programming. It is a story that reflects a growth in staff size, facilities and the very best in broadcasting service to the public. The history and expansion of WHO Broadcasting Company from its beginnings on April 10th 1924 as a 5,OOO watt radio station is a fascinating story.
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